Quick Facts

The Opportunity

Here is a brand new Wetzel’s Pretzels franchise inside one of the busiest Walmart Supercenters in Cobb County, priced far below what it cost to build!

The Seller spent $503,000 on the build out. That number does not even include the extra equipment, the franchise fee, or the training. He is letting it go for $399,000. His family decided to stay in Birmingham for medical reasons, so he needs to sell. Seller’s loss is Buyer’s gain!

Everything is brand new and still under warranty. There is nothing to fix, nothing to build, and nothing to replace. You walk in and start selling on day one.

The Seller has run this store completely absentee from Birmingham since it opened. That is the whole story here, and it is the reason there is so much room to grow.

Why This Store Can Do Much Better

This store has never had an owner on site. The problems are simple and easy to fix:

The store opens too late and closes too early. The staff opens at 11:30 AM to 11:45 AM. Lunch customers are already there and hungry before that. Then the staff closes at 7:00 PM, right when the Walmart evening rush starts. The store should be open 9:00 AM to 9:00 PM. That is four extra selling hours a day, and they are some of the best hours in the building!

Payroll is too high. The store is paying $8,233 a month in payroll on $22,000 in sales. An owner who works behind the counter cuts that number down fast and keeps a lot more of it.

Nobody is watching the waste. With no owner on site, product gets thrown away that should have been sold. An owner operator fixes this in the first week.

Delivery just started. DoorDash, UberEATS, and Grubhub were only added recently. Those sales have barely begun. There is real money sitting there for someone who works it.

No local marketing has ever been done. Not one flyer, not one promotion, not one school or hotel partnership. In a trade area this busy, that is a wide open door.

About the Brand

Wetzel’s Pretzels is a national franchise with about 500 locations and has been in business since 1994. Franchise Business Review has named it a Top Food Franchise, and franchisees consistently rate the brand highly.

Across the whole Wetzel’s system, the franchisor’s Franchise Disclosure Document reports that the average store does around $813,000 a year in sales, and mall locations average around $835,000.

The Lease Is the Best Part

• Rent is 8% of your sales, with a $1,260 per month floor. Slow month? Your rent goes down with it.
• No CAM charges.
• No electric bill. No water bill. No trash bill. Walmart pays all of it!
• No property insurance to pay.
• Walmart handles the air conditioning and the plumbing maintenance.

For a food business, this is about as clean and predictable as occupancy costs get.

Franchise Details

• Royalty: 7% of sales
• Marketing fee: 1% of sales
• Over 9 years left on the franchise agreement, plus an option to extend another 5 years
• $20,000 transfer fee, paid by Buyer
• Buyer must be approved by Wetzel’s and complete their training program

The menu is simple. It is mostly dough based with very few ingredients. There is no complicated cooking and no big inventory to manage. Ingredients last a long time, so there is less waste. You do not need trained kitchen staff, and new employees can be taught in a few days. This is a great fit for a first time owner or for someone who already owns a store and wants to add an easy second location.

Location and Area

• 39,300 cars a day on Cobb Parkway!
• Median household income of $85,653
• Area population growing about 5%
• Right off I-75 and I-285
• Minutes from Truist Park, The Battery, and Kennesaw State University

Who is nearby:

• Colleges: Kennesaw State University Marietta campus, Life University, Fortis College, and Lincoln College of Technology. Over 2,500 students and staff combined.
• Schools: Powers Ferry, Sawyer Road, Allgood, West Side, A.L. Burruss, and Hickory Hills Elementary. Over 2,200 students and staff combined.
• Hotels: Hilton Atlanta/Marietta Hotel and Conference Center, Wyndham Garden, Days Inn by Wyndham, Metro Extended Stay, Stanley House Inn, and Regency Inn and Suites.
• Apartments: The Beacon, Crest at East Cobb, Bellingham, Augusta Commons, and Mill House.

Best of all, the store sits inside the Walmart itself. You get all of that foot traffic every single day without paying a dime extra for it!

Who This Is Right For

• Someone who wants to own a simple business, be in the store, and take home real money
• A first time buyer who wants a well known brand with training and support behind them
• Someone who already owns a store and wants to add an easy location in Metro Atlanta

This is not a business to buy and ignore. The Seller already tried that. The money here is in the difference between how it is being run now and how you would run it.

Next Steps

Please do NOT contact or speak with the employees. Visit as a regular customer only. The Seller will not move forward with any buyer who approaches the staff.

Sale is all cash.

Asking Price: $399,000 Plus Inventory (All Cash)

Look at what it cost to create this business. The build out alone was $503,000. On top of that the Seller paid the franchise fee, extra equipment, signage, permits, training, and opening inventory. His all in number is well north of the build out figure by itself.

He is asking $399,000. That is over $100,000 below the cost of the construction alone, before you even count everything else he put into it. You could not build this store today for the asking price. You could not build it for anywhere close to the asking price!

If interested, please call or text us anytime at (770) 664-9999 or email your full name and best contact number to info@riverbrokers.com